CF Richards & Co., wholesale drugs and chemicals, was defended by Twain for misinterpreting a prescription in 1864. It is depicted in William Hahn’s 1872 painting "Market Scene, Sansome Street, SF" (below), the first major painting of a contemporary California subject. It hangs at the Crocker Museum in Sacramento.
An interesting little advertising/PR campaign (or so it seems) appeared in the San Francisco Chronicle in 1872. It began on September 19, with this item touting the medical uses of “magic” hasheesh conserves:
MAGIC CONSERVES – Debilitated, Hypochondriac Sufferer, physically and mentally in need of an invigorator, pleasant and harmless, use this Hasheesh Confection. For sale at RICHARDS’ corner Clay and Sansome. Price, #1 per box. Send for circular, P. O. Box 1733.
The following day, recreational use was included in this ad:
MAGIC CONSERVES – All who are afflicted use Hasheesh Confection and find relief. Those who seek for novelty use it for its exhilarating effects. Price $1 per box. Send for unique circular, P. O. Box 1733 or RICHARDS & CO., Druggists. For sale by druggists generally.
One month later, on October 20, this item appeared just over the Church Notices:
ALL who have used the MAGIC CONSERVES (Hasheesh) speak of it in the most glowing terms. Two days later, another ad previewed a coming article: TRY THE MAGIC CONSERVES (HASHEESH), and if your dreams do not equal Bayard Taylor’s or De Quincy’s, write to Box 393.
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On October 25, this curious personal ad was published:
Fannie—I DID TRY THE HASHEESH; I will be there to-night. FRED.
Perhaps Fred tried hasheesh at Fannie’s suggestion, or so it would appear. Or perhaps an inventive public relations man placed the ad himself.
An ad the following day simply said:
OFFICE for MAGIC CONSERVES (Hasheesh), Box 393.
Finally, on October 27 a long article with copious quotes from Bayard Taylor appeared in the Chronicle under this headline:
PECULIAR DELIGHT. In the Realms of Bliss – Heaven on Earth—The Wonderful Hasheesh Candy—What the Great Bayard Taylor Says of it.